How did eCommerce start? The Origins of eCommerce: A Journey Through Time


In today’s world, eCommerce is often seen as an indispensable part of our daily lives. With just a click, we can order groceries, buy a new outfit, or even invest in real estate. Yet, eCommerce wasn’t always a mouse-click away. The history of eCommerce is a fascinating tale of technological innovation and societal shifts that have culminated in the online shopping experience we know today.

The 1960s: The Precursors to eCommerce

Although it’s difficult to pinpoint exactly when eCommerce began, many experts agree that its roots can be traced back to the 1960s. In this era, long before the advent of the Internet as we know it, businesses started using Electronic Data Interchange (EDI) to share documents.

EDI replaced traditional mailing and faxing of documents, making B2B commerce quicker and more efficient.

The 1970s: ARPANET and the Birth of Online Transactions

The first recorded online transaction took place in 1971 or 1972 over ARPANET—the predecessor to the Internet. Stanford students used the network to engage in a drug transaction, essentially demonstrating the feasibility of online commerce.

By the late 1970s, various forms of electronic transaction systems emerged, such as the Electronic Funds Transfer (EFT) used for electronic money exchanges.

The 1980s: The Prototype of Online Shopping

In 1982, the Minitel was launched in France. This videotex online service allowed users to perform various online functions, including ordering goods and checking stock prices. It was a prototype of sorts for what would later become online shopping.

In 1984, CompuServe launched the Electronic Mall, which allowed consumers and merchants to electronically conduct business with each other. While it was far from perfect, it did allow people to see the potential of eCommerce.

The 1990s: The World Wide Web and the eCommerce Boom

The real turning point for eCommerce came with the invention of the World Wide Web in 1991. That same year, the National Science Foundation lifted its restrictions on commercial use of the Internet, paving the way for the first true online shops.

In 1994, Jeff Bezos founded Amazon, initially operating out of his garage and selling only books. The following year, eBay was launched, bringing the auction format to the online platform.

The late 1990s saw a proliferation of online retailers, fueled by the “dot-com” bubble. Companies like,, and attracted significant investments but folded shortly after the bubble burst in 2000.

The 2000s: Maturity and Mainstream Adoption

After the dot-com bubble, the eCommerce landscape underwent a period of consolidation and maturation. Survivors like Amazon and eBay became dominant players, expanding their product offerings and services. The advent of secure payment systems like PayPal in 2002 further boosted consumer confidence in online shopping.

By the late 2000s, with the introduction of smartphones, m-commerce (mobile commerce) began to gain traction. Apps made shopping more convenient, making it easier for consumers to shop from anywhere.

The 2010s: Personalization and Big Data

The last decade saw the rise of data analytics and AI in enhancing the eCommerce experience. Personalized recommendations, targeted ads, and real-time inventory management became standard features. Giants like Alibaba and Amazon employed Big Data to revolutionize the supply chain and consumer experience.

The Present and Future

Today, eCommerce is a multi-trillion-dollar industry, significantly impacting economies worldwide. Advances in AR and VR technologies, drone deliveries, and even the potential for shopping in the metaverse signal a future that we can only begin to imagine.

The history of eCommerce is a testament to the ingenuity and resilience of entrepreneurs and technologists alike. From the first online transaction conducted over ARPANET to the complex, data-driven platforms of today, eCommerce has come a long way. As we look towards the future, one thing is certain: eCommerce will continue to evolve, shaping and being shaped by the society that it serves.

So, the next time you click “Add to Cart,” take a moment to appreciate the intricate web of history, technology, and innovation that allows you to do so.

NetMarket claims to have executed the first-ever secure retail transaction on the web

The First 15 eCommerce Sites in History: Trailblazers of Online Retail

The dawn of the Internet era brought about a paradigm shift in the way people shopped. eCommerce slowly but steadily altered the shopping landscape, challenging traditional brick-and-mortar retail. But how did it all start? Here’s a list of the first 15 eCommerce sites in history, which laid the foundation for the multi-trillion-dollar industry we know today.

  1. NetMarket: NetMarket claims to have executed the first-ever secure retail transaction on the web in 1994. The platform sold a copy of Sting’s “Ten Summoner’s Tales” album to a friend of one of the founders, which was a landmark moment in eCommerce history.
  2. Amazon: Founded by Jeff Bezos in 1994, Amazon started off as an online bookstore. It has since evolved into an eCommerce behemoth, offering a range of products and services.
  3. eBay: eBay was launched by Pierre Omidyar in 1995. Unlike traditional online retail platforms, eBay provided an auction format, allowing people to bid on various items. Today, it offers both auction-style and “Buy It Now” shopping options.
  4. Zappos: Zappos, founded in 1999, broke the mold by selling shoes online—a category many thought would never take off in the digital realm due to the need to try on products. It’s now owned by Amazon and sells much more than just shoes.
  5. eToys: Launched in 1997, eToys was among the first online toy retailers. It was incredibly popular during its initial years but later faced stiff competition and ultimately went bankrupt in 2001.
  6. was a British company that attempted to sell fashion apparel online, starting in 1999. The company spent lavishly on marketing but struggled with usability issues and eventually folded in 2000.
  7. Founded in 2000, was known for its sock puppet mascot and its wide range of pet supplies. Despite its popularity, the company collapsed in the wake of the dot-com bubble burst.
  8. Dell took the direct-to-customer model online, allowing consumers to customize their computers before purchasing. Launched in the late 1990s, the website was a game-changer in the tech industry.
  9. Founded in 1999, initially sold surplus and returned merchandise, offering a wide variety of products at below-wholesale prices. The platform later expanded to include new items as well.
  10. (now Rakuten): Founded in 1997, was a marketplace offering a variety of consumer electronics, software, and household items. It was rebranded as Rakuten in 2010 after its acquisition by the Japanese company.
  11. Launched in 1998, was an online retailer for health and beauty products. It was acquired by Walgreens in 2011 and was eventually shut down in 2016.
  12. Priceline: Founded in 1997, Priceline was initially known for its “Name Your Own Price” system, where travelers could suggest prices for flights, hotels, and car rentals. The company has since broadened its offerings.
  13. Cyberian Outpost ( Established in 1995, this site specialized in selling computer hardware, software, and accessories. It was among the early pioneers in tech eCommerce but eventually was acquired by Fry’s Electronics.
  14. CDNow: Launched in 1994, CDNow was a pioneering online music store. It was eventually bought by Amazon in 2000.
  15. Alibris: Founded in 1998, Alibris was an early eCommerce site specializing in hard-to-find books, movies, and music. The platform is still active today, serving as a marketplace for independent sellers.

These 15 eCommerce websites were among the pioneers that shaped the way we shop today. Some succeeded and evolved into giants, while others served as cautionary tales of what not to do.

Yet, they all played a role in the development and popularization of online shopping, laying the groundwork for the sophisticated, user-friendly eCommerce ecosystem that consumers enjoy today.

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