Have you ever used the popular social media site, Facebook? Did you know that it can be used for so much more than simply socializing with your friends and family members? Facebook is a great place to market your business, too. Continue reading to learn some helpful Facebook marketing tips.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked “Edit”, you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Make your posts professional in tone and spirit at all times. While social media is known for being more relaxed, your business should always come across in a professional way. If you stay professional at all times then people are going to respect you and your business a lot more.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Use Facebook to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.
Facebook needs to be thought of as a place to share with people. It isn’t just informal chit-chat, it can be a large content format. Treat Facebook seriously to improve your profits. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook can drive a ton of traffic to your sites.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can receive a great deal of attention when you post on other Facebook pages. You’ll want to make sure that the attention you get is the type that you want. Post when you want to say something that’s worthwhile. Don’t spam other pages.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, put your money into Facebook ads.
Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.
You should post relevant and useful information regularly on your business Facebook page. Opt for quality posts over quantity. Keep your content fresh and filled with relevant information your customers would want to read.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
Always maintain a possitive attitude on your facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page that you find a way to put a possitive spin on it.
Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won’t make any sense to post it if it has nothing to do with what you are selling.
Vary the timing of your posts to see when you get the most likes or comments. For instance, a lot of people are on social media sites late at night, after ten. Your post may get more visibility if it goes up then. And, if you don’t want to be doing work related tasks that late at night, you can always take advantage of the scheduling feature that Facebook offers and write the post during the day.
The marketing you can do on Facebook may have surprised you. There are many different opportunities for you to communicate with your audience when it comes to this popular social media site. Use the advice shared in this article and you can take advantage of the Facebook and use it to grow your business.
