What should I have for lunch or dinner? This question affects us all, every day. For restaurants this is the perfect dilemma to solve because the food it’s the best motivation for everybody and it happens to be hungry every day. The emergence of incredible restaurant apps hides many and super helpful perks. A modern solution is the best for both customers and companies.
Whether you run a restaurant chain or provide meal delivery services only, building a food delivery app will give you a competitive advantage, increase your business sales, help you improve customer experience and extend it beyond front doors.
So, what makes a great food ordering mobile app for restaurants?
Brand visibility. Starting with the icon, your app should have your brand written all over it, while its landing page must showcase the app’s full feature set. Also, you need to have beautiful and creative pictures with your dishes. User-friendly design to allow customers easily navigate the menu and place orders in several clicks.
Higher employee productivity. It can be very tiring to take orders over the phone all day long and make sure the order is correct, the voice is right, you speak nice and understand all the details. If the restaurant has a food delivery app, employees will spend less time taking phone orders and can spend more time actually preparing those orders for pick-up or delivery to the customer.
Fast order placement. If you have an excellent food ordering app it must be faster. The customers don’t have time to wait for your system to respond, so employ order splitting and use reliable payment solutions that allow customers to do this job very quickly without demanding a lot of information.
Order Accuracy. The restaurant will avoid the miscommunication that often occurs when taking orders over the phone. An online system will save the restaurant from wasting money and bad reviews.
Excessive information. User experience means among others information about menu and restaurant. This is a great way to get in touch with your target audience so make sure you have short and full menu descriptions offering nutrition facts to picky customers. Also, say more about company, not just data about address and opening hours. A food delivery app is a very useful tool to promote your business.
Build a Database. If you use a mobile app for food ordering this creates an opportunity to capture a lot of information and use them to create a database. This will allow you reengage with the customer after the delivery is complete. The data can also be used to track the ordering patterns of your customers. This will allow you to offer tailored promotions, adjust, add, or remove menu items based on what your customers are ordering.
Social features. The app includes ratings and customer reviews, options to refer the app to a friend, share it on social media and log in/sign up via a social media account.
Implementing a food delivery app can bring endless benefits to your restaurant business. Unlike other apps such as shopping or utilities, different people have different priorities when it comes to food, that’s why a custom app is a best option for your business.